When the votes are counted in the US presidential election, will it be the gender gap, the income gap, the Latino vote, or the media and marketing campaigns that turn out to be decisive?
CNBC's chief economics correspondent Steve Lessman sat down with four polling experts to take an in-depth look at the data to see which of them could shift the election to either Vice President Kamala Harris or former President Donald Trump. The panel included Steve Kornacki, national political correspondent for NBC News; Mark Murray, senior political editor, NBC News; Micah Roberts, public opinion strategies partner and Republican pollster at CNBC; and Jay Campbell, Hart Research partner and CNBC Democratic pollster.
Conclusion? Yes, it's probably the economy. But there are also other factors, such as personality and turnout, which candidate represents change, who generates enthusiasm, and whom voters can be persuaded to ultimately support, that will help determine the outcome.
Watch the full video above to hear the discussion.
