Google It tries to make cloud computing affordable through custom design armServer chipset based. The company said at its Cloud Next conference in Las Vegas on Tuesday that the new processor will become available later in 2024.
With the new Arm-based chip, Google is trying to catch up with competitors like Amazon and Microsoft, which have been using a similar strategy for years. Tech giants are competing fiercely in the growing market for cloud infrastructure, as organizations rent resources in remote data centers and pay based on usage.
Alphabet, Google's parent company, still derives three-quarters of its revenue from advertising, but the cloud is growing faster and now accounts for nearly 11% of the company's revenue. The segment containing enterprise productivity applications is also profitable. Google accounted for 7.5% of the cloud infrastructure market in 2022, while Amazon and Microsoft together controlled about 62%, according to Gartner estimates.
Market guide Amazon Web Services introduced its Graviton Arm chip in 2018. “Almost all of its services have been ported and optimized to the Arm ecosystem,” Chirag Dekati, an analyst at technology industry research firm Gartner, said in an interview with CNBC. Graviton has acquired work from Datadog, Elastic, Snowflake, Sprinklr, and others.
Ali Baba Arm processors announced in 2021, and Microsoft I did the same thing in November.
Arm isn't exactly new to Google, which has begun selling access to the virtual machines, or VMs, it uses inspirationStartup backed by Ampere's Arm-based chips in 2022.
Moving applications to Arm devices makes sense for organizations seeking to reduce spending on cloud computing due to economic concerns. When Arm Holdings filed to go public last year, it cited Amazon's claim that Graviton could offer up to 40% better price performance than comparable servers, such as the popular “x86” model it uses. AMD And Intel Corporation Treatments.
Google used Arm-based server computers internally to run YouTube ads, the BigTable and Spanner databases, and the BigQuery data analytics tool. The company will gradually move it to cloud-based Arm instances, called Axion, as they become available, a company spokesperson said.
Datadog and Elastic plan to adopt Axion, along with OpenX and Snap, the spokesperson said.
Wider use of chips drawn on the Arm architecture may result in lower carbon emissions for certain workloads. Physical server virtualization chips with Axion chips provide 60% more power efficiency than similar virtual machines based on the x86 model, Thomas Kurian, head of cloud at Google, wrote in a blog post. Arm chips, which are very popular in smartphones, offer a shorter instruction set than x86 chips, which are typically found in computers.
The chips can also speed up applications.
Google said Axion delivers 30% better performance than the fastest general-purpose Arm-based virtual machines in the cloud and 50% better performance than similar x86-based virtual machines.
“I think this complements their portfolio,” DeCati said.
Correction: The Cloud Next conference will be held on Tuesday. An earlier version made a mistake back in the day.
