Tim Cook, CEO of Apple, at the Allen & Company Sun Valley conference in Sun Valley, Idaho, on July 9, 2024.
David A. Grogon | CNBC
apple Apple has announced that it will hold a press conference at its headquarters in Cupertino, California, on Monday, September 9, where the company is expected to announce new iPhones and Apple Watch models.
The launch event will be streamed on Apple's website and YouTube. Apple has been launching its products through pre-recorded videos since 2020.
Apple typically releases new iPhones and Apple Watches in its fall releases ahead of the crucial holiday shopping season.
According to analysts and Bloomberg, this year’s iPhone models, which may be called the iPhone 16, could include larger displays on the high-end devices, a new camera bump, and a new color. Apple’s wearables are also expected to get a new, faster chip.
Apple also typically announces the release date of the latest iPhone software to all users along with new models.
This year’s release is called iOS 18, and it will eventually include Apple Intelligence, a suite of AI features for everyday use like summarizing messages and creating cute photos. However, Apple’s recent developer preview suggested that Apple Intelligence features will likely launch shortly after Apple launches the devices.
This year's invitations include the tagline “It's Glowtime,” a nod to Apple's new design for its Siri interface.
Apple's iPhone event will be on September 9.
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